Call the serious leads first.

For businesses that answer enquiries by hand.

Enquiries arrive through a form, email, WhatsApp or social media, and someone goes through them when they have time. The serious buyer and the curious visitor look the same in the inbox, and the good leads go cold while you work down the list.

From the first contact to the follow-up.

• Capture. Forms and landing pages that ask the questions you need answered.
• Qualification. Clear rules on budget, need and timing, and automatic scoring based on them.
• Follow-up. Automated reminders and sequences, so nobody falls through the cracks.
• Tracking. A pipeline in a CRM, or simply in a Google Sheet if that's what you already use.
• The call itself. A structure for discovery calls and notes on handling common objections.

Map it, design it, test it.

We start by mapping how leads come in today and what happens to them. Then I write the sorting rules, set up the automation, and test every possible case before it goes live.

You get a short guide to adjust the rules yourself, because thresholds always need tuning once real leads come in.

Whatever you already have open.

Usually Make, webhooks and Google Sheets. A CRM if you need one, not by default: one more login and one more subscription isn't always worth it for a small team.

How I built one, and what went wrong.

The Lead Automation case study shows the method in detail, including a mistake in my own scoring logic and how testing every outcome caught it.