Work out what to do first.

For teams that are busy, but not sure it’s on the right things.

Maybe the offer is hard to explain in one sentence. Maybe enquiries come in but rarely turn into sales. Or there's a long list of things to build and no clear order. In all three cases, building more won't help until the priorities are clear.

Four things, depending on what you need.

• Audit. I go through what exists today: your site, your offer, how sales happen and which tools you use.
• Positioning. Who exactly it's for, what problem it solves for them, and why they should pick you.
• Roadmap. What to build or fix first, what can wait, and what you can drop.
• Measurement. The few numbers that will tell you whether the changes are working.

It starts with a conversation.

First, a 30-minute call where I mostly ask questions. If there's more to dig into, I review what you have, ask follow-up questions and come back with a written summary and a roadmap.

If part of that roadmap is something I can build, I'll tell you. But the plan is yours either way, and it's written so someone else could pick it up.

Something you can use on Monday.

• A written diagnosis of where things get stuck
• Positioning notes you can reuse on your site and in sales conversations
• A prioritised roadmap with a clear first step

Every project here started this way.

Before writing any code, I needed to know who the work was for and what mattered most.